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This is a preview. Log in through your library . Abstract The Bass diffusion model is a well-known parametric approach to estimating new product demand trajectory over time. This paper generalizes the ...
Citations: Jain, Dipak C., Kalyan Raman. 1992. A Stochastic Generalization of the Bass Diffusion Model. Journal of Scientific and Industrial Research (JSIR). (3)216-228.
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