After migrating your store to a new platform such as Wix, Shopify or BigCommerce (Full disclosure: My company uses BigCommerce), you want to make sure that visitors complete a certain desired action.

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

Getting new customers to your website is hard enough, having to block and tackle up against all your competitors' advertising on Google, Facebook and elsewhere. But that is only half of the challenge.

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

Fridays are everyone’s favorite day at the office. But our Bizible marketing team posited that Fridays were a “terrible, horrible, no good, very bad” day for lead-to-opp conversion rates. Our ...

Yes! I want to attend Website Conversion Rate Optimization and enjoy a year of PRO membership! With PRO I get: Your advertising and marketing drives traffic to your website. But if a visitor leaves ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Opinions expressed by Entrepreneur contributors are their own. Today’s businesses rely on their web properties to drive a great deal of their sales and lead generation processes. In a world with more ...

Monetate, a company offering conversion and optimization solutions for brands, put together an infographic sharing some stats (from various sources) and tips for retailers regarding flash sales. Among ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI ...