Epsilon Leveraging CRM Data, Defining Audience Targets And More For Marketing Clients Says EVP Stein
Eric Stein is EVP of Digital Strategy at Epsilon, a data-driven marketing services firm and a division of Alliance Data Company. AdExchanger.com: First, can you talk a bit about Epsilon’s corporate ...
As the CMO role has evolved, so too has Epsilon’s selling strategy. “We were trying to sell everything to every customer,” said Stacey Hawes, president of Epsilon’s data practice. “We want to step ...
Before this weekend, you'd probably never heard of Epsilon Data Management. But the Texas-based marketing firm had almost certainly heard of you. In fact, the company behind the high-profile leak of ...
DALLAS, Sept. 21 /PRNewswire-FirstCall/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of transaction services, credit services and marketing ...
CHICAGO, Ill.—TransUnion has announced a partnership to make data from Epsilon available via TransUnion’s TruAudience Data Marketplace. The companies said that the agreement marks one of the largest ...
eSpeaks host Corey Noles sits down with Qualcomm's Craig Tellalian to explore a workplace computing transformation: the rise of AI-ready PCs. Matt Hillary, VP of Security and CISO at Drata, details ...
The list of customers affected by the Epsilon database breach continues to grow. The breach, which took place last week but was announced over the weekend, compromised the e-mail addresses and some ...
Publicis Group plans to acquire Alliance Data's Epsilon for $4.4 billion, making it the advertising holding company's biggest acquisition to date. The deal is aimed at helping Publicis more actively ...
Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for a price of USD$4.4bn (£3.4bn), making it the largest ever ...
A huge Internet security breach that exposed countless names and email addresses also focused attention on an increasingly popular target for hackers: data firms that store customers’ personal ...
eSpeaks host Corey Noles sits down with Qualcomm's Craig Tellalian to explore a workplace computing transformation: the rise of AI-ready PCs. Matt Hillary, VP of Security and CISO at Drata, details ...
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