Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Today, most entrepreneurs know that content is vital for business success. Blog posts, social media content, press releases and much more play a key role in building your business and personal brand.

When you need to go really deep on a subject, e-books and whitepapers are your go-to. These are longer, more detailed pieces ...

The SEO landscape in 2025 demands more than just strong writing skills. You must write with both humans and machines in mind to succeed at writing for search engine optimization—crafting content ...

Checklists are one of the simplest (yet most valuable) content types to create. You probably make checklists all the time without even knowing it. Shopping lists. Grocery lists. Chore lists. To-do ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Powered by Gemini, Help Me Write is the generative AI writing tool built into Google Docs and Gmail. Here’s how to get the most out of it while avoiding its pitfalls. Whether you’re a professional ...