Learn. Look. Ask. Try. These are the cards we’re dealt in the people-centric design approach used by the global design innovation provocateurs at IDEO. Back in 2003, IDEO began dealing these four ...
Think you’re not creative? The innovation gurus at Ideo beg to differ. The design firm argues that anyone can unleash an inner creative genius through certain methods–the same methods that Ideo uses ...
In 1980, Steve Jobs paid a visit to David Kelley and Dean Hovey’s office. The Stanford graduates had been running the Hovey-Kelley design and engineering firm in a small side street in Palo Alto, ...
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