For the luxury houses leading this change, the opportunities are enormous: attracting new consumers, fueling their narrative ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: The Perpetual Story Machine (MCAAD), Moment Factory From next-generation exhibitions to ...

Immersive location-based entertainment (LBE) is undergoing a dramatic transformation as technology, infrastructure, and ...

When it comes to marketing and customer engagement, a striking trend has emerged: the fusion of digital and physical realms, commonly referred to as "phygital" experiences. This innovative approach ...

Hollywood is known for its creative collaborations. This holiday season is no exception, as Holiday Road is in full swing for the holiday season. Holiday Road – the brainchild of Ben Biscotti – is a ...

Claude Monet’s paintings are brought to life at this stunning immersive experience. Claude Monet: The Immersive Experience allows you to step inside famous paintings by Monet for an unforgettable ...

With a mic in hand, Bono belts out “Vertigo,” close enough to reach out and touch, as if you’re sharing the stage with him at the Beacon Theatre in New York. As he performs, the front row seat ...

Technology only succeeds when people forget it is technology and simply experience it as magic,” Justin-Caine Cavanas of ...

Royal Caribbean will have a new ice show on Icon of the Seas, "Starburst: Elemental Beauty," which it calls a "fully immersive experience." Photo Credit: Royal Caribbean Andrea Zelinski As I look to ...

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences. The Fast Company Executive Board is a private, ...

From next-generation exhibitions to brand activations like Netflix House, immersive experiences are increasingly impressing audiences with incredible real-time visuals, LEDs that cover entire rooms, ...