Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday. Late last year, Kroger set up a private marketplace so ...

A recent announcement on the front of Kroger's ad delivered to many homes in Michigan may disappoint some shoppers. "Your weekly ad is going digital" is the headline notice posted on the April 19-25 ...

Have you seen those Kroger ads on Facebook giving away free groceries? It turns out those posts are fake. The company is warning customers about the ad claiming to give away a year's worth of free ...

Kroger has very good deals through Wednesday, July 4 on cherries, ground beef, chicken thighs, Kroger shredded cheese, San Giorgio pasta, Big K sodas, Hefty slider bags and more! Ad Update: There is ...

A supermarket chain’s animated holiday commercial is causing a deeply emotional reaction online. On Nov. 8, Kroger announced the release of its holiday ad, titled “Cuisine Exchange,” which features ...

The grocery chain has been modernizing in a way that some of its most-loyal shoppers won’t be happy about. Kroger faces a regulatory fight over its proposed merger with Albertson’s (ACI) . That deal ...

The ads, which create a frame around an entire page, are a way to attract more advertisers at a time when newspapers are struggling through a difficult economy and the onslaught of the Internet and ...

Kroger’s retail media business is partnering with e-commerce software company Pacvue to help CPG brands manage their advertising campaigns on Kroger.com. Working with Kroger Precision Marketing (KPM), ...

Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in ...