One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Last week, U.S. Surgeon General Vivek Murthy said that alcoholic drinks should carry a warning about cancer risks on their label. Alcohol consumption increases the risk of at least seven types of ...

Someone might need to update Andy Warhol’s “Campbell’s Soup Cans.” The iconic labels on the flagship product of Campbell Soup Co. are getting their first redesign in five decades. The famed ...

Accurate and easy-to-understand nutrition labeling is a worthy public health goal that should be considered an important strategy among many to address obesity and poor diet. Updating the Nutrition ...

Whether you're preparing to address a company direct mailing or labeling a batch of file folders to hold client documents, you want your output to look professional. If you've already worked with ...