A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of margin dressed up as a customer strategy. If the industry wants to stay relevant ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

CINCINNATI — The supermarket industry is on the verge of taking its loyalty marketing programs to a higher level, where product offers are better customized to meet the needs of individual shoppers, ...

Marketers still confuse customer experience efforts with traditional strategies like loyalty marketing programs. But there’s a fine line between the two. Today’s marketers are increasingly seeing ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Without structured loyalty programs, many restaurants lose customers after just one or two visits, despite offering great food and service. This makes reward-driven engagement a crucial strategy.

Loyalty is worth it. It’s becoming more and more common for restaurants to offer some sort of loyalty or rewards programs to their regular customers. Soon, fans of cheesecake will have a new loyalty ...

Think of them as the size 5-shoes stored against the back wall of a department store. Or the small heap of kiwi fruit between displays of mangoes and cherries. Like a few very good, in-demand products ...

Las Vegas visitors can use them to get waived resort fees, room upgrades, better food and drink and free play or special bonuses. They can earn them from gaming, buying entertainment tickets and even ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Any profitable venture of the world is built on the love and community of returning users. With the news that McDonald's just rolled out its loyalty program, franchises everywhere should be ...