Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

AI-powered personalization is not a futuristic concept, it’s table stakes in 2025. The most forward-thinking companies are going beyond just experimenting with AI to using it to forge deeper customer ...

Personal questions to ask your girlfriend can look a lot of ways, something I was just reminded of while watching The Ultimatum: Queer Love Season 2 on Netflix. (I’m at the episode where the trial ...

Imagine this: a customer pulls into a drive thru at their favorite quick-service restaurant craving a snack. Something salty, like French fries, or maybe something a little more portable—a milkshake?

Let’s be honest: we’re all just trying to navigate our lives, relationships, and inner monologues with a general sense of grace and confidence. But it never seems to work out in exactly the way we’d ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing. Personalization capabilities and components are distributed ...

What if asking someone 36 seemingly random (but actually not) questions could make them fall in love with you? That’s the idea behind the 36 Questions to Fall in Love, a social experiment designed by ...

The therapeutic relationship is inherently imbalanced. Over time the client shares their thoughts, feelings, joys, and fears—without hearing the same from the person sitting across from them. It’s ...