Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

AI-powered personalization is not a futuristic concept, it’s table stakes in 2025. The most forward-thinking companies are going beyond just experimenting with AI to using it to forge deeper customer ...

Imagine this: a customer pulls into a drive thru at their favorite quick-service restaurant craving a snack. Something salty, like French fries, or maybe something a little more portable—a milkshake?

B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing. Personalization capabilities and components are distributed ...

Opinions expressed by Entrepreneur contributors are their own. Cultivating your personal brand is critical for career success. Due to a fiercely competitive job market and business environment, both ...