Many companies rely on advertising to win over new customers and boost corporate profits. There are many different kinds of advertising, but some ad types make more sense than others. Depending on ...

Product placement and product integration are outgrowths of the current drive in marketing to transmit a consistent message across many different communication platforms. Both approaches respond to ...

Integrating products after an acquisition is like leading a symphony. You need the right notes, a well-prepared orchestra and a skilled conductor to pull it all together. That’s why a carefully ...

This story appears in the April 6 print edition of Transport Topics. Trucking technology companies said they will continue to offer product integrations with outside vendors, even as mergers and ...

Security professionals have long believed that purchasing best-of-breed products provided the best overall defense-in-depth. However, as the number of security products has skyrocketed, many ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

The panel Branded Enertainment For Producers opened with this warning: “If you don’t have a good business model, you’d better have a branded entertainment model.” Producers claimed they are linking ...

Enterprise social media management technology provider HootSuite is launching HootSuite Promoted Products Integration for Twitter. Currently available in limited beta for enterprise customers, the ...

On Tuesday, Xage Security announced the integration of its Fabric Platform cybersecurity product with NVIDIA’s BlueField Data Processing Unit (DPU), allowing for safer adoption of AI tools with ...

A new integration designed to streamline product onboarding and accelerate catalogue updates for Magento merchants.United ...