The programmatic TV (PTV) ecosystem is growing, but a 4C white paper on the subject points to a number of barriers that are inhibiting its wholesale adoption -- particularly a fear that PTV will rip ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...

After interviewing over 100 advertising and publishing execs, online video platform Ooyala has released a report card on programmatic video advertising. Working with MTM Research, Ooyala has learned ...

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the launch of its annual ‘Attitudes to Programmatic Advertising 2020’ ...

Prior to Choozle, Andrew co-founded and built the RGM Alliance, a premium focused online advertising network that reaches over 120 MM consumers in the US. Andrew holds a BA in Economics from ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Liz Morrell is a freelance ...

Campaign Asia and Rubicon Project are looking at how programmatic buying trends are shifting across APAC. If you’re a programmatic professional, we’d love to hear from you. Everyone who completes the ...

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

As The Drum gears up for its 2015 Digital Trading Awards (DTA), created to reward best practice in the digital ad trading ecosystem and highlight what brands are leading the way with programmatic ...