Editor's note 17 June 2025: SRAM Force and Rival AXS have officially launched. Check out our in-depth news story and review of Rival AXS for all of the details. An image of what appears to be a new ...

Velo names SRAM Force AXS the 2025 Product of the Year. It offers the exact same performance as the top-tier RED groupset for ...

This season, we have seen the new SRAM Red eTap AXS and Force AXS groupsets become a mainstay in the cyclocross peloton. We have seen the bikes of Jolanda Neff, Curtis White, Maghalie Rochette, Thibau ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

Next-level wireless functionality, blissfully easy set-up, realistic ratios and mostly fantastic shifting extends SRAM's benchmark lockdown further into both on- and off-road riding You can trust ...