Execs say DIY OpenAI connections risked pushing CRM data past the ‘trust boundary’ Salesforce users running Agentforce with ...

Oct 14 (Reuters) - Salesforce (CRM.N), opens new tab expanded partnerships with OpenAI and Anthropic to integrate their frontier AI models into its Agentforce 360 platform, aiming to deliver ...

AI agents created via Agentforce differ from previous Salesforce-based agents in their use of Atlas, a reasoning engine designed to help these bots think like human beings. Salesforce’s recently ...

Salesforce has agreed to a deal to buy Qualified, an agentic AI marketing provider. Both companies are based in San Francisco ...