YouTube had been slow to accept vertical video but they're on board now. Credit: Jaap Arriens/NurPhoto via Getty Images If you weren’t sure about vertical video before, you can be sure about it now.

According to a report released earlier this week by comScore, vertical ad networks are quickly emerging as an effective tool to reach a wider, more engaged audience. The study of vertical ad networks, ...

It’s not news that the mobile screen is where we spend most of our time. But, what is new, is how people hold their devices when they view content. A new perspective has emerged, explains Roni ...

Vertical ad network mania has reached into the Village of New York City as AdWeek’s Mike Shields details the new Village Voice vertical ad network titled, “Voice Local Network.” Within the NYC-branded ...

Vertical video won the user-generated content wars long ago. If you see someone filming with their phone in landscape, they probably have a hotmail email address, too. Snapchat and Instagram may have ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile ad platform AdColony has launched its Instant-Play HD Vertical ...

Jupiter Media Metrix today reports that the number of different (unique) vertical online ads increased by nearly 70% during the fourth quarter of 2000 but warns that their return on investment (ROI) ...

The original native advertising company, Vibrant Media, continues to compete with the world's specialist video ad networks on viewability, scale, targeting and budget bases, with its new Vibrant ...

YouTube is introducing new tools to introduce ads optimized for Shorts. The methods include customized templates and Machine Learning techniques. Using machine learning, current landscape ads ...

This story was written by David Kaplan. To many media industry observers these days, the notion of a major publisher joining or starting an online ad network seems to feel like an over-hyped trend ...

Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next ...

YouTube is making machine learning work its technology to adopt vertical ads from landscape videos for it to apply to its latest video format with YouTube Shorts. It only means that more ads are ...