Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds ...

25 May 2018, the date the General Data Protection Regulation came into force, has quietly slipped into the ether of the past. The legal industry are smiling at their healthy bank balances and naming ...

Initially, marketers turned to programmatic to take advantage of audience buying and dynamic pricing models that were made possible through real-time bidding. We saw this trend within open auction ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Programmatic spend now accounts for 70% of all display ad budgets, a short increase in recent years that has been brought on by the promised efficiencies of such uses of adtech, and the dawn of the ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

NEW CASTLE, Del., Feb. 14, 2024 /PRNewswire/ -- Allied Market Research published a report, titled, "Programmatic Display Market by Type (Online Display, Online Video Mobile Video, and Mobile Display) ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...