First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed by Forrester said they expect customer behavioral insights to positively ...

Big data refers to extremely large and complex data sets that are so massive and intricate they cannot be managed or analyzed by traditional data processing tools. In life sciences, these vast ...

The future of healthcare is here—and it’s digital. From accelerating research to improving patient care, the integration of AI, data analytics and cutting-edge technologies is driving the industry ...