EXCLUSIVE: The group that persuaded Will Smith to bungee jump out of a helicopter to celebrate his 50th birthday are launching a podcast with Cadence13 and Headspace Studios. The founders of Yes ...

International filmmakers have expressed their love for Luton after going viral with an unofficial advertisement for the town. Yes Theory, a YouTube channel based in Canada, have clocked up nearly a ...

It was easy to miss in all the other news this week, but on Tuesday, actor Will Smith celebrated his 50th birthday by bungee jumping out of a helicopter. But it was more than a way to celebrate a big ...

And while the lack of sleep and uncomfortable seats take their toll on the group's mental state (even self-professed "mental toughness" expert Matt), it seems worth it for the connections they make ...

Forbes contributors publish independent expert analyses and insights. The unique emotional & mental challenges faced by entrepreneurs. Behind the upbeat veneer of smiling faces, backslapping and the ...

According to the description on their YouTube page, Yes Theory is all about "challenging what society considers normal." In order to do that, they "seek discomfort to find our own way and fulfil our ...

The Yes Theory guys are known for stepping out of their comfort zones and coming up with challenges that force them to face their fears or experience a new point of ...