In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Psychologists have been studying personality for a very long time. Thinking about personality as a collection of traits goes all the way back to ancient Greece and Rome, and trait theorists such as ...

When it comes to understanding differing human behaviors about those around us, we often turn to popular indicators like Myers-Briggs Type, the Big 5, or Enneagrams as frameworks. These personality ...

Associations of personality traits with physical activity and sedentary behavior were observed in a study conducted at the Gerontology Research Centre and the Faculty of Sport and Health Sciences at ...