Know how blockchain technology is transforming the digital world and the future of advertising. Learn how it combats ad fraud ...

More than one billion users visit TikTok every month, and since its launch in 2016, it's grown to become one of the most ...

Facebook isn’t just the social media platform with the highest return on investment for digital marketing. As of 2025, it’s ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Sokal, an automotive digital advertising agency, outlined how to build a successful brand and website during a Society of ...

New advertising restrictions on unhealthy food and drink have come into force in the UK, targeting products deemed to be high ...

Advertising has never been this harder, yet smarter.  For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision ...

Modern sunscreen campaigns still celebrate beauty but now frame it in the language of empowerment and self-care. Women are ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Chicago has long been a hub for advertising, marketing and creative agencies. Beginning over a century ago with mail-order catalogs, the Chicago advertising and marketing scene has grown into a ...